Flavour N’abania Speaks On New Video, Sundry Issues

His single, Ada Ada has become a chart topping video and fans’ delight. Flavour N’abania is the new king of Highlife music with an ever increasing fan base. Having performed in at least 24 African countries and touring the Unites States, he clinched the 2013 African Artiste of the Year at the Ghana Music Award. Flavour whose real name is Chinedum Izuchukwu Okoli is not resting on his oars yet as he is about to release two hot videos. He spoke on his rise to fame, why he abandoned his home for eight years and other sundry issues.
A lot of people have begun to refer you as the uncrowned king of collaborations, how does that make you feel?
I think I’m on the verge of earning that glory due to the unique style of my music. The fact that most of my collaborations turn out good and are being appreciated by fans makes me feel great. In every song I’m collaborating with anybody, I always try to bring in something new. I bring in my ingenuities into every song I’m being featured. The truth is that I must always try to bring in something commercial, something I know the fans and lovers of music would embrace and hold unto. I spend quality time thinking about the listeners and I keep trying to put myself in their shoes. I always ask myself, what are the fans going to hold unto in this song, even if it’s just a word or phrase? So I keep looking out for such word or phrase. I have to create that unique word or phrase.
There is no way you will sing and be appreciated if you don’t appreciate the fans and put them into consideration while composing the song. If you don’t consider them you would end up singing and satisfying yourself instead of your fans. So what I bring to the table is the key factor in the success of most of my collaborations. But the core essence of collaboration is to see two different artistes combining their styles. You tap into my fan base while I also tap into yours. For instance, Omawumi is good; she was the first runner’s up in West African Idols 2007. She is doing well in the scenery and has done good songs. So in the song, Bottom Belle, she brought in something while I also did. The same thing applies to other collaborations I have done with others.