Firm partners Samsung on in-door screen advertising

Information Technology solutions provider, Proxynet Communications, has partnered with Samsung Electronics West Africa to deliver digital indoor advertising for businesses.

The digital solution is targeted at businesses in critical sectors like telecommunications, oil and gas, financial, hospitality, governmental, educational, religion and other blue chip companies in Nigeria.

Addressing newsmen in Lagos, the Chief Executive Officer, Proxynet Communications, Mr. Ifeani Ozo-Onyali, said the firm had implemented the project at Mulliner Towers in Victoria Island, Lagos.

He said the firm chose the Mulliner Towers because of its strategic location and business positioning.

“The massive 5.6 feet video wall is a new platform that will whelm your imagination and meet advertisement needs. Our location experiences one of the highest volumes of targeted human traffic on the Island and has a record 28 blue chip companies and over 15 multinationals,” he said.

He said the mission of the company was to bring advertisement to the face of the people with the magnificent 3D colour projection of the digital signage video wall, which tells a story about products or services.

The Proxynet Communications CEO added, “To rightly position or sell a product, advertising companies usually channel resources to create advert broadcasts in different locations with the hope that someone who needs the product or service will see it, and adopt it.

“With in-depth research, we know who needs what, and have positioned our video walls in the faces of the very people and organisations who will definitely buy into your ideas, products and services.”

The LED LFD digital video wall is a new technology that brings adverts and messages nearer to the people in a more defined way with its ability to deliver video commercials as well as picture slides that tell a complete story about products and services in ultra high definition.