The Impact of facebook fan pages on an Individual and entrepreneurs In brand management
Adeneye Tunji,
Founder of Websolve, writes
“Why
you need facebook fan pages”
Many years ago, having
an internet connotes launching of a website. But with the emerging trends In
this computer age, having a website now is not adequate for the purpose of
promoting business or products online.
However, we strongly
and really need to build a community around it (i.e. our business or products),
in order to meet or target large number of people on the web and across a
globe.
To do this, you need to
be registered with some social networking sites such as: Facebook, Twitter,
LinkIn just to mention a few. There are numerous social networking sites on the
web, which I will not be able to mention because of time, but I shall do that
in my next article.
However, facebook leads
the pack in the community of social networking sites worldwide with over 500
millions of active users.
According to a report
from a web information Company based in the California, United States, Facebook
rank as the second most visited site in the world coming behind Google.
In Nigeria, Facebook rank as the most visited site with over six
millions active users (i.e. In Nigeria).
This lends credibility to the fact that more and more people are
spending more time on Facebook than any other site.
A business enterprise needs a facebook presence at it is an opportunity
to reach millions of potential customers or clients.
Note: It is very important to take of some things while building a
community around whatever products or business you wish to promote. You must be
careful not to combine your personal facebook profile account with your
business identify.
However, you are recommended to signup or register for a new account for
your business (Facebook fan page).
Since you would not want your clients to see pictures and intimate post
on your personal account profile or on your timeline that may pact a
devastating blow to your good will.
Using a fan page will be an great choice for self-branding and product
brand management.
Four Characteristics of a fan page
1.
Unlimited users: A Facebook fan page avails users the
opportunity to have an unlimited numbers of users or fans, unlike the personal
profile which has a maximum 5,000 users. Therefore, for efficient and meaningful social
media marketing, the 5000 friends limit of the facebook personal profile
grossly inadequate.
2.
Indexed By Search engines: One of the reasons why an
entrepreneur or person seeking to brand himself or business should have a
Facebook Fan page is the fact that search engines index fan pages.
3.
Multiple task: Fan pages are designed or structured in
such a way that they can perform multiple tasks or functions that are
ordinarily performed by websites or even blogs. Through this means, you can post
articles, give advice, share stories, and event links to videos and related
information. In view you have the magnificence of convenience to answers
questions, queries and post or replying to such comments will gear you towards
self-branding. Fan pages provide with platform similar to blogs and even
mini-site, where they can share tons of information online with their readers,
cum fans that will position them as expert I n the fields.
4.
Easy to Use: Aside the fact that fan pages perform a
number of functions similar to a website, yet it is free, simple and easy to
use and maintain. Once you can make use of a facebook personal profile account,
then you can equally make use of this fan page.
Unlike managing a website, you don’t need technical
knowhow to maximize the opportunities inherent in a fan page (but, if you are
an Enterprise web Developer that might be added advantages).
The impact of a fan page should not be underestimated. It
gives you the opportunities to reach a huge or numerous customers or clients
who have invariably opted to receive your status updates in their news feed –
like you post and when get to their wall, their friends too seeing this can
also follow it. And this may conclude or culminate into a huge public awareness
for the brand you seek to promote.
In my next post, I will be expatiating more on this,
Thank you and have great day.
Don’t forget you also reach me through any of these
contacts addresses.
Bye for now.
Tell: +2348166501724
Category:
Hi there, here is the secret behind facebook that you don't know.