Absolut Elyx, the award winning vodka named Best Vodka, Double Gold, at the 2013 San Francisco World Spirits Competition, launched in Nigeria at an exquisite party on Friday, at the Spice Route, Lagos.

At the glamorous event which had selected audience, there was showcase of highest expression of Absolut class by the esteemed guest who later lauded the newest product from Pernod Ricard as an iconic standard of luxury vodka. Continue...



They particularly marveled at the, sleek and beautifully designed copper ABSOLUT ELYX’s bottle which is a complete contrast to the meticulously handcrafted and artisanal methods in which it is produced.
Brand ambassador, Martin Kapsdorfer did well to welcome the revered audience to a new world of luxury with several blends of cocktail made of the Swedish single estate handcrafted vodka,  leaving them feeling distinguished.

Samuel Odesanmi, brand manager says “ABSOLUT ELYX, with its incomparable quality will raise the bar for the consumption of ultra-premium spirits. Not to mention that the bottle is also a bit of a head turner”.

“…because Nigerians are true connoisseurs of premium spirits, substance and style that’s why we welcome them to step into a new world of luxury ABSOLUT ELYX.”, added Samuel.
The brand is associated with the elite, Johan Linderberg, Global Creative Director of the brand who further boasted that the product is all about authenticity, luxury and integrity, “It’s no longer about portraying an image through excess and logos. Modern day luxury is about integrity”.
ABSOLUT ELYX the most respected vodka in the world, has such incomparable purity and texture that it is referred to as liquid silk. The silky texture is a result of the single estate wheat, the manual operation and the old copper catalyzation process.

Chairman of Bill & Melinda Gates Foundation, Mr. Bill Gates, has said the unrest in the northern part of the country is hampering his foundation’s awareness and eradication campaign against polio virus in the country.
Gates, who made the remarks yesterday when he visited Governor Babatunde Fashola of Lagos State in Ikeja, said half of the children in the North-Eastern part of the country were yet to be vaccinated as a result of unrest in the area.
Accompanied on the visit by President of Dangote Group, Alhaji Aliko Dangote and top functionaries of the foundation, Gates commended the leadership role of the governor especially in transforming the state in the last seven years.
He disclosed that his foundation in partnership with Dangote Foundation had raised $6 billion to fight polio virus in some countries such as Nigeria, Pakistan, Afghanistan, Somalia and Syria, which he said, were still plagued with the virus.
Gates, however, expressed optimism that the virus would be eradicated, noting that he had partnered the Dangote Foundation to kick polio out of Africa.
In his remarks at the occasion, Fashola said: “The tragedy of the existence of wild polio virus in this part of the world as one of the few parts is something we are not proud of.
“However, I think we are in the march towards eradicating the virus. We have not put the voices of the survivors in the forefront of the campaign and that the voices of the policy-makers have drowned those of the victims themselves,” he noted.

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